The Outer Banks boasts beautiful landscapes while facing a workforce housing challenge.
As the Outer Banks thrives on tourism, generating nearly $2.8 billion in 2023, it faces a critical workforce housing crisis. Local businesses, led by Twiddy & Company, are taking innovative steps to provide housing solutions, collaborating with NC State College on the Lighthouse Fund. Despite efforts, the increasing popularity of short-term rentals complicates the situation, pushing locals out of their homes. The Dare County Board is also investigating long-term housing solutions, as the community seeks to balance tourism with affordable living options for residents.
Welcome to the Outer Banks, a stunning vacation hotspot stretching 200 miles, known for its rich history and beautiful beaches. This North Carolina gem draws crowds from far and wide, thanks to its scenic landscapes and charming vibe. But as the area continues to soar in popularity, it faces a significant challenge: a workforce housing crisis.
The tourism sector is booming! In 2023 alone, visitors poured nearly $2.8 billion into the local economy across Dare, Currituck, and Hyde counties. With over 45% of jobs in Dare County linked to tourism, it’s clear where the region’s focus lies. The Outer Banks offers limited hotel infrastructure, relying heavily on vacation rentals to accommodate tourists. But therein lies a problem—more vacation rentals mean fewer homes for the locals.
A champion of change, Twiddy & Company—a local vacation rental business—has taken significant strides to address this issue. They’ve restored and relocated the iconic Kill Devil Hills Lifesaving Station to serve as their real estate sales office in Corolla. However, with the rising surge in short-term rentals, many locals find themselves pushed out of their own neighborhoods, leaving businesses scrambling for the staff they desperately need.
As Clark Twiddy, the company’s president, has noted, the unique geography of shifting sandbars makes it difficult to develop new hotels, exacerbating the already strained housing market. Properties are being quickly snapped up for vacation rentals rather than available as long-term housing options for residents.
To combat these challenges, Twiddy & Company has partnered with NC State College to launch the Lighthouse Fund for Sustainable Tourism. This initiative is focused on addressing tourism-related housing concerns. In tandem, local businesses are stepping up, buying homes to provide subsidized housing for employees facing skyrocketing housing costs.
While this aid is noble, it paradoxically contributes to the overall crisis, further inflating property prices. Local expert Whitney Knollenberg emphasizes the critical need for affordable housing for industry workers. It’s not just about finding places for employees to live; it’s about retaining the talent that keeps the local economy thriving.
Investments to meet these needs have flourished. Twiddy & Company has committed substantially to housing for its employees, underscoring the importance of keeping locals in their communities. Their “Iron Triangle” philosophy promotes a balance between local healthcare, housing, and education to ensure a sustainable and vibrant environment.
In 2012, another noteworthy initiative took shape when Twiddy reopened a historic schoolhouse as a charter school, now the only school serving the northern Outer Banks. The community is keen on evolving its approach to tourism, highlighting collaboration across various regions to tackle long-term housing solutions effectively.
In addition to grassroots efforts, the Dare County Board of Commissioners has rolled out a housing task force to meticulously investigate the housing challenges ongoing in the Outer Banks. Meanwhile, Nags Head has also stepped in with regulations designed to boost multi-family and long-term rental options, aiming to alleviate the housing shortage.
Despite the challenges, innovative accommodations are popping up across the Outer Banks. Boutique hotels are emerging, demonstrating the area’s commitment to diversifying its offerings in line with growing tourism and its accompanying rebranding efforts.
While the Outer Banks faces challenges head-on with enthusiasm and determination, the need for affordable housing is more pressing than ever. Local leaders and businesses are joining forces, showcasing a proactive attitude toward preserving the community while fostering a thriving tourism economy. After all, the future of the Outer Banks lies not just in attracting tourists but also in nurturing the people who call this stunning place home.
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