Tourism Trends Shift in Outer Banks: A Look at the Current Landscape and Future Optimism

Breaking Down Tourism Trends in Dare County’s Outer Banks

When you think of fun-filled summers and golden sandy beaches, you might picture the beautiful Outer Banks of North Carolina. This stunning destination, known for its breathtaking beaches and warm ocean vibes, has long been a favorite among locals and visitors alike. However, recent data shows that tourism in this coastal paradise is experiencing a noticeable shift. Despite the decrease in tourism dollars, officials remain optimistic about the future.

What’s Happening with Tourism?

According to the latest reports, tourism dollars in the Outer Banks have dropped substantially, with current figures showing a decline of about 50 percent compared to the previous year. That’s quite a steep drop! But hold your horses—it’s not all doom and gloom. Staff at the local visitors bureau say they are not too worried about the decline. They’re actually excited about a broader picture that shows things aren’t as bleak as one might think.

How is the Tourism Data Measured?

The key to understanding tourism trends in the Outer Banks lies in the data tracked from the occupancy tax. Essentially, this tax is collected from rentals and accommodations in the area, providing a solid indicator of how many tourists are visiting. The numbers have been mostly up-and-up since 2019, jumping about 40 percent from 2019 to 2023. So while January’s numbers dipped—from about $32 million last year down to $15 million this year—it’s important to remember that this figure is still more than double the amount collected in a pre-pandemic January.

What Does This Mean for Dare County?

Dare County, which hugs the coast of the Outer Banks, relies heavily on tourism, contributing nearly $2 billion to the local economy each year. That’s a hefty chunk! In fact, about 45 percent of local jobs are tied to this bustling industry. The visitor bureau clearly understands how much tourism means to the community, and they are keen on promoting a positive image moving forward.

A Happy Welcome to New Visitors

Lee Nettles, the executive director for the Outer Banks Visitors Bureau, emphasized that the pandemic brought an “unprecedented number of visitors” to the area. Many of these newcomers were first-time visitors who discovered the beauty of the Outer Banks during a time when travel patterns shifted dramatically.

“We were happy to welcome them,” Nettles said, acknowledging that the experience was unique. Even though there’s been a downturn post-pandemic, the area is still seeing a high volume of visitors compared to pre-pandemic levels—which they take as a promising sign.

The Future Looks Bright

Though enjoying a temporary downturn, there’s confidence in the air that tourism numbers will bounce back. The level of enthusiasm surrounding the Outer Banks does not seem to be fading anytime soon. The visitor bureau is getting ready to launch new initiatives aimed at attracting both returning tourists and newcomers alike.

As the Outer Banks gears up for future seasons, they are also focused on enhancing the visitor experience. With fresh ideas and renewed enthusiasm, the hope is that vacationers will return in droves to explore the picturesque coastlines, lighthouses, and local festivities.

What Can Tourists Expect?

While planning a visit, folks can expect the inviting hospitality that the Outer Banks is known for, along with a vibrant atmosphere filled with opportunities for adventure and relaxation. With a range of activities—from water sports to local dining—there’s always something to enjoy as the warm season approaches.

In short, the Outer Banks may be facing a dip in tourism dollars at the moment, but the community spirit and optimism of its leaders suggest that this beautiful corner of North Carolina has plenty of “sandy” surprises waiting just around the corner.

Author: HERE Outer Banks